bay area barks persona overview

Bay Area Barks User Experience: Design through Discovery – Chapter 5

Now we come to my favorite part of the UX/UI process – design! In the UX Apprentice it states that “Discovery and Strategy only account for 20% of the process, the bulk of your time will be spent prototyping, testing and refining designs.” I’ll add to this by stating that any NEW feature, even if it’s a “small one”, must be prototyped and tested. Until your users can get their hands on a clickable prototype or mockup to test the new feature – they won’t understand how it works – period.   Thankfully, great prototyping tools like Balsamiq or Sketch, …

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image of Bay Area Barks Storyboard

Bay Area Barks User Experience: Design through Discovery – Chapter 4

The Bay Area Barks fake application then moved on to the Strategy phase of the project as outlined in the UX Apprentice. Seems pretty straightforward, but experience has taught me that ALL design needs to be firmly rooted in what can be accomplished in the current technology environment with the current developer talent. With that in mind, I would suggest that the development team (even if it’s a team of one), be brought in to review the story boards, prototypes and site map. Part of those meetings could be to capture a checklist of: – feature requested – browsers supported …

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Bay Area Barks Customers

Bay Area Barks User Experience: Design through Discovery – Chapter 3

Design principles and project objectives The next task in the UX Apprentice tutorial was to create design principles and project objectives for Bay Area Barks. The challenge with this task is to raise the question and get agreement (even if you’re a team of one) on who and what you’re designing for. Bay Area Barks – Design Principles Accessible – Bay Area Barks needs to use more than color to convey information. It must be usable at larger font sizes, links must have context and alt text is needed for every image. Responsive – loads quickly on any device. Easy to …

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image of Bay Area Barks Customer Journey Map

Bay Area Barks User Experience: Design through Discovery – Chapter 2

The Bay Area Barks Customer Journey Map According to the UX apprentice site, a Customer Journey Map is “essential” for creating a cross platform experience. A customer journey map shows the customer’s path through a product or service and helps identify customer touch points, potential pain points and actions to mitigate the pain points. War Story: I vividly recall rolling out a feature that showed the number of closed tickets in reports and admin views, but did NOT update in the support view. The support folks were not happy and our team got a “cheerful earful” because of that oversight. …

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bay area barks persona overview

Bay Area Barks User Experience: Design through Discovery – Chapter 1

In the sixteen years I’ve worked in the field of web design and development, the most successful projects followed the User Experience (UX) building blocks of Discovery, Strategy and Design. Without a UX process to guide new applications and update existing applications, the team WILL miss key features and waste time doing rework. (See http://www.uxapprentice.com/discovery/ for an excellent explanation and tutorial on the UX process.) To demonstrate UX best practices in action, I’ve created a blog series outlining the creation of a fictitious dog walking application called “Bay Area Barks”. Bay Area Barks Application Description The San Francisco Bay Area is …

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