Portfolio of Ann Zerega Digital Content Strategist
Implemented Google Search Console reporting on DDN.com. Analysis and execution of search reporting led to a 70% improvement in Click metrics and a 31% improvement in Average Search Position.
Constructed easy-to-follow Google Data Studio dashboards and reports from Google Analytics, Google AdWords and YouTube data. Improved reporting accuracy using Google Data Studio tools to audit, analyze and correct historic web analytics data. Adoption of Google Data Studio has allowed the creation of custom reports and effectively eliminated the need for expensive Business Intelligence software.
Eliminated the need to manually verify business listing data, by analyzing over 600,000 records and working with the vendor to fix the data import script. This decreased the listing error rate from 19 % to 2.3% and led to an improved search experience for the directory and companion iPad application